SSC campaign for Calza launched

Service Sales Corporation (SSC), Pakistan's leading footwear retailer has launched its new campaign for Calza, its brand for men's slippers, sandals, and shoes. The campaign, "Meri Dharti Mera Calza" focuses on a rural man, who in pursuit of his dreams goes to the big city and finds success.
The story revolves around the man's achievements and his journey back home to the land where his heart belongs. The TVC has a sweet, melodious jingle that is very humble and a treat to listen to. Moammar Rana's presence lends the TVC an exciting and larger than life feel. Calza is one of the leading brands of SSC and is available throughout Pakistan at SSC's more than 450 Service shoes outlets through its more than 2,000 dealer's network.-PR