SZABIST's students showcase marketing abilities

Students of, one of the leading business universities of Pakistan, SZABIST conducted the launching ceremony of their product which is a stain remover pen. Students name this stain remover pen as Insta Wipe.

The ceremony held at SZABIST 100 campus on Thursday. This launching ceremony of Insta Wipe was their final project of Media Management course. Vijay Kumar, BS accounting and finance coordinator of SZABIST, was especially called along with SZABIST's faculty member Faiza Sharif and Erum Zaidi as brand ambassadors.

Apart from certificates distribution cleaning staff was given shirts and caps as giveaways. The launching event also consists of different food stalls which grab more attention of students there. Apart from all these entertainment students were distributing the sample pieces of Insta Wipe.

While talking to SZABIST students Vijay Kumar said, "there are many determinants of one's personality and confidence and one key determinant is your clothing and if your clothes are clean it automatically boost your confidence, your personality. As a teacher my clothes catch pen, pencil and highlighter stains very easily which basically makes me uncomfortable during meetings so this Insta Wipe will help me a lot."