Jennifer Lopez launches online T-Shirt company

MARIA SAEED

KARACHI: Jennifer Lopez never fails to impress with her ever-growing list of money-making ventures. She’s a pop star, producer, actress, American Idol host and a Vogue Cover Girl.

Next up for the one-woman powerhouse is an e-commerce website. Lopez, along with Tech Entrepreneurs MJ Eng and Brian Lee, and fashion Entrepreneurs Erica Zohar and Jeff Marine, has launched Teeology.com, an online shopping destination for limited edition luxury T-shirts.

The website offers both traditional basics and higher-end T-shirts created in collaboration with various artists and designers. The latter selection will also feature a voting component, with only the most popular designs being put into production.

The site also offers a permanent collection of basics for men and women starting at $20, in addition to some limited-edition styles which start at $29.

The 42-year-old has long been regarded as a trendsetter. She has had successes with her numerous designer collections including one just for children. She has made an impact on the beauty industry and has designed items including eyewear, fragrances, handbags, jeans, lingerie, shoes and sneakers.