AGL 40.00 No Change ▼ 0.00 (0%)
AIRLINK 129.06 Decreased By ▼ -0.47 (-0.36%)
BOP 6.75 Increased By ▲ 0.07 (1.05%)
CNERGY 4.49 Decreased By ▼ -0.14 (-3.02%)
DCL 8.55 Decreased By ▼ -0.39 (-4.36%)
DFML 40.82 Decreased By ▼ -0.87 (-2.09%)
DGKC 80.96 Decreased By ▼ -2.81 (-3.35%)
FCCL 32.77 No Change ▼ 0.00 (0%)
FFBL 74.43 Decreased By ▼ -1.04 (-1.38%)
FFL 11.74 Increased By ▲ 0.27 (2.35%)
HUBC 109.58 Decreased By ▼ -0.97 (-0.88%)
HUMNL 13.75 Decreased By ▼ -0.81 (-5.56%)
KEL 5.31 Decreased By ▼ -0.08 (-1.48%)
KOSM 7.72 Decreased By ▼ -0.68 (-8.1%)
MLCF 38.60 Decreased By ▼ -1.19 (-2.99%)
NBP 63.51 Increased By ▲ 3.22 (5.34%)
OGDC 194.69 Decreased By ▼ -4.97 (-2.49%)
PAEL 25.71 Decreased By ▼ -0.94 (-3.53%)
PIBTL 7.39 Decreased By ▼ -0.27 (-3.52%)
PPL 155.45 Decreased By ▼ -2.47 (-1.56%)
PRL 25.79 Decreased By ▼ -0.94 (-3.52%)
PTC 17.50 Decreased By ▼ -0.96 (-5.2%)
SEARL 78.65 Decreased By ▼ -3.79 (-4.6%)
TELE 7.86 Decreased By ▼ -0.45 (-5.42%)
TOMCL 33.73 Decreased By ▼ -0.78 (-2.26%)
TPLP 8.40 Decreased By ▼ -0.66 (-7.28%)
TREET 16.27 Decreased By ▼ -1.20 (-6.87%)
TRG 58.22 Decreased By ▼ -3.10 (-5.06%)
UNITY 27.49 Increased By ▲ 0.06 (0.22%)
WTL 1.39 Increased By ▲ 0.01 (0.72%)
BR100 10,445 Increased By 38.5 (0.37%)
BR30 31,189 Decreased By -523.9 (-1.65%)
KSE100 97,798 Increased By 469.8 (0.48%)
KSE30 30,481 Increased By 288.3 (0.95%)

SAP PakistanLAHORE: SAP Pakistan has introduced Business Intelligence (BI) solutions especially aimed for Small and Medium Enterprises (SMEs). SAP has been named the overall market share leader in the worldwide BI market, owning nearly a quarter of the market according to the April 2011 report issued by Gartner Inc. – “Market Share Analysis: Business Intelligence (BI), Analytics and Performance Management, 2010, Worldwide.” In the report, SAP ranks No. 1 with 23 percent share of the worldwide market based on revenue.

Countries in the Southeast Asian region have huge communities of small-to-medium scale enterprises (SMEs), many of whom employ thousands of workers and contribute to their GDP. In fact, most Southeast Asian countries have more SMEs as registered businesses than large enterprises. The Association of Southeast Asian Nations (ASEAN) puts the number of SMEs at 96% of all enterprises and employing up to 85% of overall workforce. SMEs also account for up to 30% of exports and contribute around 50% of GDP.

Hassan Jamal, Country Liaison Manager, SAP Pakistan said that despite their huge numbers and contribution to their respective country’s GDP, SMEs have yet to largely tap information technology (IT) to improve their business. “Many SMEs are using a computer just to run the company's operational activities of everyday life, whereas the SME business people can use IT to forecast and even encourage the growth of their businesses forward. Therefore, old data that businesses store can be just as valuable in the future as they were in the past. This is the value that business intelligence offers.”

Meanwhile Nitin Gangla, Director, Indirect Channel Business, SAP Asia explained: “Business intelligence or BI refers to an IT-based process of collecting, analyzing and forecasting company performance based on past, raw data. This must come with the collection of all raw data and analyzing these to come up with effective and strategic planning and decision making. Companies that have sales data, for instance, can collect past reports, factor in their performance for certain seasons, and come up with strategic campaigns. The data they collect in the past should guide them in their future needs.”

BI should cater to all types of businesses, regardless of type and scale. There are still BI solutions that also cater to small operations to allow them to overcome competitive hurdles and achieve long term sustainability and perhaps even expand.

Comments

Comments are closed.