Skyline of automobile parts symbolises internationality and the broad spectrum of products to be seen at the fair. Back in the summer, Messe Frankfurt invited several creative personalities to produce a new key visual for Automechanika 2010.
The new motif was first shown as a giant poster on the façade of Hall 4 during the fair in September. The new key visual is the work of the Mannheim-based agency of Schaller & Partner.
Explaining the new advertising line, Detlef Braun, Member of the Board of Management of Messe Frankfurt, says: "The stylised metropolis made of different vehicle parts and examples of workshop equipment symbolises the huge range of products to be seen at the Automechanika. Additionally, the key visual stands for the internationality of the Automechanika, which is now held at 13 venues around the world. A metropolis of mobility - that is Frankfurt, as are all the other cities where our Automechanika fairs are held!"-PR
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