Zia-ul-Islam Zuberi Director Corporate Communication Siemens Pakistan has left for Barcelona, Spain to join the world jury that will determine the winners of the IPRA Golden World Awards 2008. Approximately, 403 entries from more than 46 countries will be judged by the panel of about 40 academics and PR professionals from around the world.
The IPRA Golden World Awards have established themselves as the true "Oscars" of the international public relations industry. To win an award a submission must demonstrate respect for the basic principles of a structured approach - involving research and measurement.
Submissions are evaluated according to the research process undertaken to understand the challenge, the degree of imagination and structure given to the programme and measurable results that relate back to the original programme objectives.
Zuberi has been placed in the group that will judge entries in the fields of "Event Management" and "Travel and Tourism." The first round of judging was accomplished electronically and the finalists will now present their complete campaign to the jury in Barcelona so that the final winner can be determined.-PR