What an honour indeed!

To celebrate, acknowledge and credit the most effective communications advertising campaigns in Pakistan, Pakistan Advertisers Society presents third in row, the PAS AWARDS 2013 that will reiterate ‘creativity, idea and strategy that works’.

Pakistan Advertisers Society (PAS) collectively speaks for the common interest of the advertisers and is representative of 80% of the ad-spend of Pakistan. It aspires that advertising is efficient and effective for the advertiser; rewarding for the media, agencies and associate suppliers, and true, honest and equitable to the consumer.

For the last two consecutive years, PAS Awards have been synonymous to professionalism – an industry benchmark for assessing the best creative communications work. Immensely supported by the industry stakeholders including Pakistan Newspapers Association (APNS), Pakistan Broadcasters Association (PBA) and Advertising Association of Pakistan (AAP); PAS Awards 2011 and 2012 turned out to be a mega success. 

Structured on world class standard, PAS Awards 2013 are scheduled to take place end March, 2013 in Karachi and is all geared up to break all previous records, introduce simpler procedures and more stringent judging patterns.

The jury panelist of PAS 2013 is selective including some of the most intelligent, astute and experienced head honchos from the local industry as well as international experts and specialists representing marketing, advertising, media and academia.

The PAS Awards 2013 will provide a platform for all creative minds to present their best work and participate in this exhilarating contest. Apart from the regular 25 major categories in which the entries will be judged for their effectiveness, we are initiating two special categories including ‘BEST IN DIGITAL’ and ‘PASSION FOR PAKISTAN’. Our special awards will include ‘CAMPAIGN OF THE YEAR’ and ‘BEST ORIGINAL LOCAL CAMPAIGN’ that will honour the most novel marketing idea. 

Having established itself as one of the most premier award programmes, PAS Awards 2013 is designed to provide hassle-free, simple entry formats for both online and hardcopy submissions. 

Our 24-hour help line will provide step-by-step guidance to all entrants till the very last minute.