BMW Group Middle East announced that Dewan Motors, a division of the Dewan Mushtaq Group Automotive Operations, has been appointed exclusive distributor for BMW cars in Pakistan.
A reception was held at the Expo Centre to celebrate the partnership. Acting President Mohammedmian Soomro attended the function.
Addressing a press conference BMW Group Middle East Managing Director Robert Baiey-McEwan said that the sale of cars in Pakistan has increased during the last few years owing to reduction in bank mark-up rates and availability of car financing on low mark-up rates.
He said that the partnership was key to the strategy for the future of BMW Group in Pakistan.
The substantial investment in new state-of-the-art showrooms and after sales facilities was testament of how focused both of them were on the growth potential for sales of BMW vehicles in Pakistan.
He said that the next 12 months were going to be exciting for the BMW Group in the Pakistani market.
To a question, Dewan Motors Chairman and Chief Executive Dewan Muhammad Yousuf Farooqui said that the prices of BMW cars range from Rs 5 million to Rs 10 million depending on models.
He said that for any automotive brand to succeed in Pakistan it was imperative to have a strong after-sales support.
Dewan Motors is investing in providing state-of-the-art showrooms at its facilities at Karachi, Islamabad, Lahore, etc, to provide after-sales support to the BMW owners.
He said that there were approximately 500-600 BMW vehicles in Pakistan. The majority consists of BMW 3 series, followed by 5 series and 7 series. Around 90 percent of the cars were owned by individuals, 5 percent by corporate customers and 5 percent by the diplomatic community.