Pakistan State Oil (PSO), in collaboration with the Global Compact and the United Nations International Development Organisation (Unido) launched "Easy Learning Programme" on Tuesday.
Besides this countrywide adult literacy campaign the company also launched a 'PSO Early Childhood Education CD-Rom.' Under the programme, the company is sponsoring 10,000 E-learning Cards, offering over 400 certification-level IT and professional development courses.
These easy learning scratch cards will be donated to local institutes, universities and NGOs.
Users can easily access the courses from any location in the country at any time through PSO website.
Speaking on the occasion, Country Representative Unido, Dr Carlos E. Chanduvi-Suarez said that the cards provided an equal opportunity to everyone willing to learn and progress. Anyone could select an E-Learning course and download it after creating an account and entering the PIN code from the scratch card, he added.
He observed that this technologically driven, interactive educational programme would not only boost literacy rate but would also promote the much-needed IT awareness among the masses.
Introducing the programme, MD PSO, Tariq Kirmani said that the company was offering high-end certification level IT and professional development web-based courseware at affordable costs to the people.
He believed that this endeavour would help bridge the digital divide and harness the local human resource for positive long-term results.
He explained that the card was designed on four basic themes that included provinces and cities of Pakistan, people of Pakistan, information technology and environment.
About the education CD-Rom he mentioned that the idea for the CD-Rom was to improve the early childhood education curriculum initiative by introducing pedagogically sound multimedia application into schools and homes across the country.
He pointed out that hand-eye co-ordination skills, logical thinking, shape recognition and extrapolation were areas touched upon.