There is flood of different mobile handsets in the market, especially Chinese sets are the most favourite as they are available in latest features and designs and the price is also within the range of everyone.

This figure clearly shows how much our nation has the craze for new mobile sets.

Hiba, a student of third year in COMSATS, said “Usually I spend my pocket money on buying mobile sets, as soon as a new model comes in the market".

The second copy of branded cell-phones has made its way in the domestic market along with unique features of dual SIM system.

According to a dealer at Gulzar-e-Quaid Market Rawalpindi, the Chinese cell-phones of different brands are available from Rs. 1500 to Rs. 12,000, depending on variety and quality.

He said the number of Chinese brands s more than 50, which are usually imported but there are some 15 brands that have captured the local markets.

No doubt, Chinese made handsets are cheap and have numerous features which attract customers postnasal, he maintained.

Another dealer at Blue Area said, normally people are attracted by the handsets, which cost between Rs 2,000 and Rs 10,000 and have features of branded mobile sets costing Rs. 20,000 to Rs. 40,000.

He said people ask for the sets which have better quality camera along with sharp memory. The mobile sets appeal to the masses who cannot buy Rs 30,000 original brand of iPhone but they can afford Chinese made Iphone in just Rs 6,000 to Rs 10,000 only with one year warranty.

Sale of mobile sets remains the same, no matter the economy is in shambles. The ratio of mobile subscribers has reached around 100 million in Pakistan, which is a clear manifestation of telecom development in the country.

Copyright APP (Associated Press of Pakistan), 2011