Livestock and Dairy Development (L&DD) Department Punjab is focussing on education and awareness of livestock/poultry breeders so that meat and milk production could be enhanced.
This was stated by the Secretary Livestock, Muhammad Athar Tahir, while addressing a departmental meeting, says a handout issued here on Saturday.
The meeting decided that all farm incharges would arrange cattle shows and milk competitions. The awareness campaign through mobile audiovisual vans is also being implemented from the last week of July. It was also decided that achievable target to be fixed and main emphasis must be given to facilitate the livestock breeders.
The secretary stated that department is going to launch publicity campaign through electronic and print media to educate the farmers, so that they may able to adopt modern techniques.