The PTCL has inundated the media with deceptive advertisements regarding the reduction in ISD charges and across the board fixation @ Rs 20/ per minute. The first impression that the readers get is that they have to pay Rs 20 a minute for an overseas call.
It is only by turning the paper 90 degree that he can read, in the minutest font, the exclusion of ST from the displayed tariff.
This gimmick is a totally uncalled for and misleading distortion. The invisible side print line is more intended as a concealment rather than revealing. Whosoever has designed this advertisement has created unpleasant problems for the public call service providers where stray users come and insist on paying Rs 20 per minute. When he is confronted with the miniature sideline, he is reluctant to detract and makes face.
As some more gradual reduction is to come in the near future, the PTCL is requested to please conspicuously mention the position of the Sales Tax to avoid misunderstandings.
The more people are clearly explained to the more it would serve the purpose. The PTCL is under no compulsion to cajole customers with casuistry.