Indian apparel companies have introduced a range of clothes for slogging nine to five executives - shirts and trousers that emanate perfume, repel mosquitoes, keep you cool and remain spotless even when splashed with coffee.
The concept has been well received in grimy India where weather often dictates what you wear or don't wear, company officials said. After a modest beginning when they were relegated to the "new arrivals" shelves, the "smart" or IQ (intelligent) clothes are beginning to get noticed.
In May, Peter Kin International, a Bangalore-based company, launched the first-of-its-kind "mosquito repellent" shirt.
"The shirts are given a special wash treatment with a chemical that resists mosquitoes," Ram Purohit, company's business head, told AFP. "It's a very skin friendly chemical."
Purohit has also taken his shirts beyond India, where mosquitoes are a constant menace, to countries such as Kenya and Australia.
Other popular items in his wardrobe include "fragrance shirts" and the more common "anti-pre-prints" starting at 700 rupees (15 dollars).
"The fragrance shirts have really picked up given the hot and humid climate of India," he said. "I can give you any fragrance from fresh lime to strawberry to chocolate."
Purohit's company has a total annual turnover of 400 million rupees (8.5 million dollars) of which IQ clothes account for some six to seven million rupees.
"The market is not big but slowly picking up," he said. "In the West, smart clothes are already a part of lifestyle. We are getting noticed which is a good beginning."
Rahul Srivastava, an executive with a leading tyre company, flies at least twice a week on business assignment and IQ clothes have come as a boon for him.
"During my trips, my schedule is so hectic that I hardly have time for a sit down lunch and fast food is always risky to eat as it could stain your shirt. Here, the IQ shirts are very useful - though am not sure if I want to smell like a chocolate," he said.
Among the bigger players, Madura Garments, which stocks brands like Van Heusen and Peter England, has launched "Icetouch" - shirts that are treated with special finishing agents to keep the body five degrees cooler, company officials said.
"Intelligent clothing is a whole new concept that challenges the traditional role of garments," Hemchandra Jhaveri, president of Madura, told AFP.
"Manufacturers around the world have realised that it is not enough for clothing to offer looks alone. These clothes have become very much a part of our brand and are one of our key drivers. We have made it big with Oxyrich shirts and now we will do this on a sustained basis," he said.
With Van Heusen's "Oxyrich" shirts, launched this summer, "power-packed oxygen ions are released around the wearer", Jhaveri said.
The shirt, he added, is ideal for "high pressure situations like conference rooms, crowded places, crammed local trains and traffic jams".
The shirt promises to make "the wearer more alert and focused".
Among the more common IQ clothes are the "unstainables" in which the fabric is coated with a special chemical to make it stainproof.
"Our unstainables are very breathable. They are not like raincoats," said Janak Dave, business head of Arrow, a US company since 1851 which opened shop in India in 1993.
"We began with the bare minimum of colours in October 2002 but due to growing demand, this year, we have launched eight colours," he said.
The "unstainable" range uses technology that attaches molecular structures to cotton fibers, forming a barrier that causes liquids and stains to bead up on the surface and roll off.
"Water, coffee and wine spills just dance on the fabric and roll off like mercury while the fabric remains completely dry," Dave added.