The Worldcall Family

27 Jun, 2005

Worldcall Telecommunications Group began life in 1995 when First Capital Securities Corporation Ltd started to develop Worldcall Payphones, now Worldcall Communications Limited. The next few years were spent in expanding its payphone network nationally, creating new telecom businesses and drawing investor attention to the value of Worlcall as the number one alternative national telecom operator.
Worldcall is part of a larger conglomerate and along with First Capital Securities Corporation Ltd, the Worldcall family comprises of a mix of telecom, print & media technology, financial services, retail and property development businesses with both national and international coverage.
TELECOM, MEDIA AND TECHNOLOGY (TMT) DIVISION:
-- Worldcall Communications Ltd
-- Worldcall Multimedia Ltd
-- Worldcall Broadband Ltd
-- Worldcall Telecom Limited - LDI Business
-- Worldcall Telecom Limited - WLL Business
-- Worldcall Telecom Lanka Ltd
-- Worldcall Dot Com Ltd
-- Worldcall Internet Solutions Ltd
-- Total Media Ltd
-- Media Times Ltd
-- World Press Ltd
PROPERTY DIVISION:
-- Commercial Property Modaraba Management Ltd
-- Pace Pakistan Ltd
-- Pace Super Mall Ltd
FINANCIAL SERVICES DIVISION:
-- First Capital Securities Corp Ltd
-- First Capital Equities Ltd
-- First Capital Investments Ld
-- First Capital Mutual Fund Ltd
-- Lanka Securities Ltd
-- Shaheen Insurance Co Ltd
-- First Capital Associates Ltd
-- Equity Partners Securities Ltd
TMT DIVISION:
Worldcall Communications Limited
The principal activity of the company is the installation, operation and maintenance of a countrywide smart card payphone network and managing investment in various telecommunication service companies. WCL is also the first company to introduce prepaid calling cards in the country.
-- One of the largest payphone operators in Pakistan
-- Coverage across 220 cities & towns in Pakistan
-- Holds over 20% share of market amongst over 140 operators
-- Over 35,000 payphones countrywide
-- Service brand name is "Hello"
-- Introduced its segment specific Hello Bangla and Hello Afghan calling cards in Karachi and Peshawar respectively in May 2004
-- Hello Re-launched as Hello (17th January 2005). Taking the Convenience of Calling Cards to another level
WORLDCALL MULTIMEDIA LIMITED:
Worldcall Multimedia Limited (WML) has launched Internet over cable service for the first time in Pakistan. Through this service the company is providing broadband Internet access to its customers at a speed, which is not possible through conventional dialup ISPs.
MEGA MAGIC:
The Fiber Optic Cable Network carrying a mix of enteraintnent and information caters to the households in Lahore.
The size of the scalable network in Lahore, the second largest city in the country, is 65,000 house passes.
High-speed Internet-over-Cable service also started with around 12,000 subscribers currently.
WORLDCALL BROADBAND LIMITED:
The principal activities of WBL are to provide broadband services including but not limited to rebroadcast international/national satellite/terrestrial/wireless and cable television and radio signals as well as interactive communications. Worldcall Group is the only business house in Pakistan which has in-house expertise for deploying HFC networks. The network is being deployed in high and middle income residential and commercial areas of Karachi. WBL selected top of the line vendors & equipment suppliers including Scientific Atlanta Inc, Corning, Commscope & TFC. WBL has over 42,000 CA TV and 8,000 IOC subscribers.
WORLDCALL TELECOM LIMITED LDI BUSINESS:
Worldcall Group added another niche to its telecom profile by securing the Long Distance International (LDI) services license from the regulatory authority PTA on 14 July 2004. Through this license Worldcall offers innovative and straightforward nationwide & international calling plans to domestic, trade and corporate users.
WORLDCALL TELECOMMUNICATIONS LANKA LIMITED:
This is a JV between Worldcall Payphones and Hayleys Limited, Hayleys Group is one of the largest business conglomerates in Sri Lanka with diversified interests. Over 1,500 payphones have been deployed so far with clear-cut expansion plans.
WORLDCALL TELECOM LIMITED WLL BUSINESS:
Worldcall takes the pride to be the first entrant in Local Loop and Wireless Local Loop Telephony markets.
Worldcall successfully launched the WLL services in June 2005 in Lahore at very attractive pricing and quality of service after grant of license by PTA. Worldcall has deployed a Third Generation Capable Network CDMA 2000 1X with Samsung and will be offering Fixed Telephony, Limited Mobility and all the latest value added services like; SMS, MMS, Push-to-talk, EVDO etc.
WORLDCALL (LL) SERVICES:
The Government Regulatory Authority PTA awarded LL licence to Worldcall at PTA Headquarters in Islamabad on 16 July 2004, creating a milestone in Pakistan's telecom history. Worldcall Multimedia Limited (WML) got the licence for Lahore Telecom Region (LTR) while Worldcall Broadband Limited (WBL) was awarded the same licence for Karachi Telecom Region (KTR). These licences will allow WML and WBL to offer comprehensive last mile solutions in basic telephony to the end users (through MSAN & HFC netwotks) including the corporate, trade and domestic markets of the two metropolitans in the country.
WORLDCALL DOT COM LTD:
Worldcall Dot Com is a subsidiary of Worldcall Multimedia Ltd and holds an ISP license from PTA (Pakistan Telecommunication Authority). The company launched high quality dial up internet services in November 1999 and is currently providing Internet access in Lahore. Alcatel Pakistan was the turnkey provider of equipment and is also responsible for upgrading and maintenance of the same.
WORLDCALL INTERNET SOLUTIONS:
WIS has put together a highly skilled team of software writers and designers and is now offering web development and design, multimedia presentations and content development services etc to corporate clients in Pakistan. The MegaEast web portal, the first of its kind in Pakistan, provides local content to Worldcall Multimedia's cable and Internet subscribers like news, sports and entertainment. In December 2002, a SMS Music Polling System was introduced for the first time in Pakistan on the MegaEast TV channel. This allowed viewers to SMS their choice of music, videos etc to be viewed on the WML Cable TV network. MegaEast has also began Pakistan's first interactive auction TV channel by the name of Kalabaazi, which offers a wide range of electronic, household & personal products for sale.
TOTAL MEDIA LIMITED
BUSINESS PLUS:

Business Plus is Pakistan's first satellite based channel that provides round the clock coverage of local and international business news. The channel offers a comprehensive coverage of Pakistan's financial markets, corporations, small and medium enterprises and investment opportunities.
MEDIA TIMES LIMITED
DAILY TIMES:

The company publishes an English newspaper - Daily Times edited by award winning journalist Mr. Najam Sethi.
Daily Times began publication from Lahore on 9 April 2002 and later started publication from Karachi as well to ensure timely deliveries in both the North and South of Pakistan.
WORLD PRESS LIMITED:
World Press is a printing, packaging and publishing company with all modem facilities under one roof.
PROPERTY DIVISION
COMMERCIAL PROPERTIES MODARABA MANAGEMENT LIMITED:

Has been setup as a management company for undertaking property business and development.
PACE PAKISTAN LIMITED:
Pace is a pioneer in departmental stores, offering a variety of brands at the most competitive prices and highest quality service. Today Pace is amongst the largest and most modern departmental stores of the country with branches at key locations like Main Boulevard, Model Town Link Road and new branches opening on MM Alam Road and Cantonment area, it will soon become the largest chain of shopping malls in the country.
PACE SUPER MALL LIMITED:
Pace Super Mall Limited has been set up to construct super markets and undertake development/ sale of property.
PACE TOWERS:
Is a state-of-the-art offices/apartment building, the only one of its kind to emerge on the skyline of Labore.
FINANCIAL SERVICES DIVISION
FIRST CAPITAL SECURITIES CORPORATION LIMITED:

Develops acquires and invests in financial, telecommunication, entertainment & media services businesses in Pakistan and emerging economies of South Asia, Middle East & North Africa.
FIRST CAPITAL EQUITIES LIMITED:
Is one of the leading Brokerage houses of Pakistan. FCEL has a country-wide network of offices. The company is actively involved in providing equity brokerage services to foreign and domestic institutional investors and select high net worth retail clients.
SHAHEEN INSURANCE COMPANY LIMITED:
Is a joint venture between FCSC, Shaheen Foundation (Pakistan Air Force) and Hollard Group of South Africa. Shaheen Insurance provides general and health insurance services.
FIRST CAPITAL INVESTMENTS LTD:
FCIL, is a licensed advisory company and is currently managing FCMF which has a share capital of Rs. 150 million. FCSC has a 65% equity interest in FCIL.
FIRST CAPITAL MUTUAL FUND:
The company was incorporated on January 8, 1995 as a public limited company with the objective to carry on the business of a "closed-end" mutual fund and to invest its assets in securities, listed or proposed to be listed on the stock exchanges.
FIRST CAPITAL ASSOCIATES (PVT) LIMITED:
First Capita1 Associates (Pvt.) Ltd serves the purpose of collection, analysts, interpretation and distribution of data regarding any particular industry of business practice. It provides advisory services and consultancy on all organisational management issues.
EQUITY PARTNERS SECURITIES LIMITED:
EPSL has recently been acquired by FCSC to extend its footprint in Bangladesh. EPSL provides brokerage services to retail and institutional clients.
LANKA SECURITIES LTD:
Was acquired by FCSC in the year 2000 to establish a foothold in the Sri Lankan market. Other investors in LSL include Merchant Bank of Sri Lanka and Bank of Ceylon. LSL offers brokerage services to domestic and international institutional investors.

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