Nokia's brand value was assessed at 26.45 billion dollar in 2005, 105 higher than the 24.04 billion dollar valuation for 2004. The Business Week study ranking the world's top 100 brands only looked at companies that met certain criteria, ie having a brand value of at least 1 billion dollar, deriving about a third of earnings outside the home country and having publicly available marketing and financial data.
The Finnish mobile device manufacturer, whose vision is "Life goes mobile!" was described in the study published in the August 1 issue of the magazine as "looking to take on Apple's Pod as cell phones and MP3 players converge into one device".
Nokia was the only mobile phone manufacturer and the only European brand to make it into the top 10. The company has publicly committed itself to developing the widest portfolio of mobile communications devices to meet the broadest scope of consumer needs.-PR