Reckitt Benckiser Pakistan initiated a "Mortein Coopex Mauj Mela" campaign where a Mortein Coopex float is visiting more than 80 rural towns of the country, said a statement on Friday.
Designed to provide fun-filled moments for people living in far-flung rural areas while creating awareness about diseases carried by pests, the on-going Mortein Coopex Mauj Mela campaign includes a huge entertainment gala, which is conducted on the float visiting these towns.
Attracting scores of people living in the rural areas, the activity includes special skits and dramas focusing on prevention against diseases carried by crawling insects, as well as a grand lucky draw scheme.
Moreover, free gifts and give-aways are also being given to people, as a small token for their participation in the float.
"The Mortein Coopex Mauj Mela Float campaign is an endeavour by Reckitt Benckiser Pakistan to provide a fun-filled entertainment experience for people living in rural areas. Through this activity we hope to create awareness about the dangers of pest and the diseases they carry," said Ali Ahmed, Chief Executive Reckitt Benckiser Pakistan.
Mortein Coopex Powder is the most effective insecticide powder available in the market for luring and killing all types of crawling insects, including cockroaches, bedbugs, lice, etc.
It provides long lasting control and, unlike other insecticide powders in the market, it can safely be used around the house, the statement added.-PR