Pakistan has emerged as the fifth largest contributor to the Emirates' Dubai Summer Surprises (DSS) packages sold across the airline's network. The DSS is a 10-week-long celebration packed with fun, entertainment, excitement, and loads of shipping that concludes on September 2.
Saudi Arabia, Kuwait, Bahrain and Iran were ranked above Pakistan in the country-wide comparison which includes 46 countries from Middle East, Asia Pacific, Central and East Africa.
Over the past years, Dubai has witnessed an increasing number of visitors from Pakistan who travel both for business and leisure. In 2004, about 841,790 travellers from Pakistan arrived at the Dubai international airport.
The total number of Pakistani guests at Dubai hotels stood at 187,291 ranking Pakistan as the sixth largest market in terms of hotel guest nights.
The DSS has grown in popularity rapidly from 600,000 visitors in 1998 to 1.5 million in 2004 who spent a staggering Dhs. 1.56 billion.