Porsche makes US profits without foreign exchange hedges

29 Aug, 2005

German luxury sports car maker Porsche earns money in the United States even without currency hedges that flatter its results, Chief Executive Wendelin Wiedeking was quoted as saying.
"The market in the United States is very large. We could do even more there," Germany's Boersen-Zeitung quoted him as saying in an interview to be published on August 23, suggesting it was under-represented there compared with parts of Europe.
North America is Porsche's most important market by far. Sales there rose 3.7 percent in its 2004/05 fiscal year to 33,974 vehicles.
The paper said he reiterated that Porsche aimed in the medium term to sell 100,000 vehicles a year around the world with its existing three model series.
The paper said Porsche ought to have generated around 84,000 unit sales and 6.8 billion euros ($8.3 billion) in revenue in its fiscal year to July 2005. It sold 76,827 units in its previous fiscal year.
Wiedeking also said Porsche's 2.8 billion euros ($3.43 billion) in liquidity gave it the power to make investment decisions on its own, such as building its recently announced fourth model line, a four-door sports car.

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