JWT Karachi recently held a session for clients and agency members on 'Brand Content: Trends and Developments'. The session was led by John Garland, EVP and Creative Director Content and Development at JWT New York.
Given JWT's repositioning on time, Garland's presentation highlighted the importance of creating brand specific entertainment content, that resonates with consumers, rather than placing a brand into a piece of entertainment that already exists in the market.
He spoke of initiatives taken by JWT in this direction and shared some of the innovative ideas that have wowed clients and consumers around the world.-PR