Recognised in the international world of cricket as one of the most lethal batsmen any team can have on its side, Shahid Afridi is a true embodiment of all that Rado stands for. Pakistan's star cricket all rounder was recently signed up as Brand Ambassador in Pakistan by the global watchmaker, said a statement issued on Sunday.
"The genre of cricket that I have chosen since my debut in international cricket is certainly not considered mainstream but is nevertheless enjoyed as very exciting and surely out of the ordinary".
"Rado is a major international lifestyle brand and I am proud to be part of their entry into the sporting arena in Pakistan. This will hopefully pave the way for a lot of other sportsmen and brands for unique partnership opportunities," he added.
Commenting on Afridi's appointment as Rado's brand ambassador, Rumman Ahmad of The Legend (Rado Distributor for Pakistan) felt that "Rado has been a market leader in the country for well over three decades and singing up a world class player like Shahid Afridi would help enhance the brand's image with a younger set of customers."-PR