To win over a changing Asia, you need to adopt new strategies. ADASIA 2005 aims to help marketers in Asia identify opportunities and provides them with the necessary know-how to help them win wherever they want - at home, in the region or in the global marketplace.
It will be an invaluable learning experience through case studies from some of the world's and the region's most successful and up-and-coming brands.
The main event will be a series of presentations of successful, winning campaigns, strategies and programmes delivered in three ways: