Intel Corporation unveiled a new brand identity. The company is focusing on four key market segment opportunities - mobile, digital home, enterprise and health. The company has announced it will deliver a new platform for digital home - Intel Viiv technology - in early 2006.
The new brand identity involves changes to widely recognised Intel Inside (r) logo that was created in 1991, and the original Intel "dropped-e" logo.
Intel's new logo combines the essence of both of these powerful symbols. It also includes a new tagline, "Intel. Leap ahead".-PR