Callmate Telips Telecom Limited (CTTL) CEO, Ajmal Ansari tells the success story, recent achievements and future expansion plans of CTTL:
The company was formed in 1992 to undertake Telecom business in heavily monopolised telecom sector of Pakistan. The core business activities being payphones, prepaid calling cards and telecom consulting.
The company had very successful track record until 2004 when the telecom sector was deregulated in Pakistan. CTTL went into the deregulation process with a focused approach to get the Long Distance and International (LDI) license and was successful in getting the first ever operator license issued in Pakistan. Since the award of license, the company has led from the front and is the leading LDI operator. CTTL operates leading calling card brand of the country "Callmate".
CTTL is a public company listed at Karachi Stock Exchange. The shares were floated at Rs 10 on April 2004 and the share price has reached new heights ever since. The share price of the company is higher than any other telecom company in Pakistan owing to strong business and financial profile of the company.
During the last two years, CTTL has crossed many milestones. To name just few are getting the first Long Distance & International license in July 2004 and successful launch of LDI operations by the end of same year.
The most recent achievement has been the successful launch of global calling cards under the brand name KIT in USA, UK and Canada market. Soon, the company will provide its calling cards in different parts of the world. Our valuable customers can utilise our quality telecom services to make international calls from various international destinations.
With an overall strength of more than 700 skilled staff and branch offices in more than 24 cities, CTTL has definitely become a national company with very extensive nation-wide presence. We understand our customer's need and endeavour to give 100% to fulfil the market demand.
Our market share in the calling card business has exceeded 40% and constantly moving upward with an ever increasing percentage. We have become the market leader among all calling card companies in Pakistan. This proves the phenomenal growth of the company across Pakistan. Our continuing marketing efforts have made 'Callmate' a household brand name in the last two years.
We at Callmate believe in quality customer services and have recently revamped our customer services so that our customers can always seek guidance and solutions to whatever problem they face in using our calling card. Experience is our knowledge and we are improving day by day.
CTTL keeps adding new features and value added services for improving its brand and more importantly its corporate image. New dialup access code, CLI binding are just few features that we are presently providing to our calling card customers and this is just a beginning to a series of value added services that we will provide to our customers in the near future.
The company is also keen to list itself offshore in major stock exchanges to expand it's investment portfolio and deliver maximum return to it's stakeholders through better investors relation. The initiative to raise further funds through equity is consistent with our efforts to become a complete telecom operator. In this respect, CTTL is also planning to launch its local loop operations in near future.
Our vision is not only providing quality telecom services in Pakistan and offshore but to emerge as a corporate brand under which each brand will hold its own identity through state of art services and features. We thrive to become a top brand name both in consumer and corporate world nationally and internationally.