Iffco, a UAE based corporation which manufactures and markets a wide range of integrated mass market consumer products, launched its Pakistan venture at a local hotel in Lahore recently. The Iffco Pakistan launch event witnessed by the leading retailers, distributors, dealers and traders from the Punjab and NWFP provinces.
The event was addressed by keynote Iffco Pakistan speakers that included the Chief Executive Officer Iffco Pakistan Mashkoor Alam, the Brand Manager Huma Mahmud and the GM Sales Asif Khan.
The CEO outlined the broader strategy for marketing Iffco products in Pakistan and assured the trade partners that quality would be the key to Iffco's success in Pakistan. Mashkoor Alam also assured that Iffco have invested in state-of-the-art manufacturing facilities that are at par with global standards.-PR