Mobilink has joined hands with Box Office to bring Mission Impossible III (MI3), releasing on June 16 to the delight of cinemagoers across the country.
Mobilink Brands Head Akbar Khan said, "As the cinema industry opens to foreign imports, Mobilink recognises that it is necessary to generate a culture around it so people may actually step up to this form of entertainment once again."
Box Office's initiative to bring Mission Impossible III (MI3) in Pakistan was therefore appreciated by Mobilink.
The company has launched a full-fledged interactive media campaign to promote the film throughout the country which includes a countrywide SMS quiz giving customers a chance to attend the red carpet premiere of Mission Impossible III (MI3) in Lahore and Karachi, respectively.
Furthermore, official MI3 downloads is also being made available on the Mobilink website for its customers and the movie tickets on a weekly basis through a download based draw.
"All these exciting and entertaining activities have been planned not just for Mobilink's valued customers but for all people interested in going to the movies," Akbar said.
Cinepax Chief Executive Officer Arif Baig said, "After the successful nation-wide release of the Universal Studio film "King Kong", Box Office is proud to partner Mobilink and present the Paramount blockbuster Mission Impossible III."
"Additional releases include Disney's "Chronicles of Narnia: The Lion, The Witch and The Wardrobe" and the upcoming "Fast and Furious 3", "Inside Man" and "Miami Vice", he added.-PR