Google launched a much-anticipated online payment system in the United States on June 29, in a move that could break PayPal's stranglehold on the market. The US Internet juggernaut touted Google Checkout as a way to make online shopping "faster, more convenient and more secure."
"By integrating the checkout process with search and advertising, we're helping our users complete the cycle of searching, finding and buying," Salar Kamangar, Vice President of Product Management at Google, said in a release.
"Many shoppers decide what they want to buy by using search, but in the end they often don't complete the transaction online because they find the checkout experience complex, inconvenient and uncertain." Checkout simplified online payment transactions for customers and merchants, according to Kamangar.