Raffles (Pvt) Limited, which is Pakistan's first locally assembled original equipment manufacturer (OEM) branded computer system, is going to introduce its new back to school campaign with special product line.
This concept is very common in North America and Europe, but in Pakistan it is the first time that such a campaign is being lunched to promote IT awareness among students by offering them fabulous prizes and specially discounted prices on PC.
According to a spokesman of the company, Information Technology (IT) has achieved a clear boost globally and Raffles is all set to introduce the vibes of most modern technology in the local students. 'Students in Pakistan are lacking real IT exposure and Raffles took the initiative to fill this gap. IT education is being promoted by the government of Pakistan at all levels and Raffles has put the first stone from the private sector side to help ease computer availability at reduced prices and better technology. This ongoing process of introducing new IT product-lines will definitely shape a better tomorrow for the young generation of this country', he said.
He stated that Raffles was offering the first 50 students who buy the PC, a free bicycle each and lucky draws for school bags, uniforms, shoes and two return tickets for Dubai.
Raffles has marked a clearly defined place in the Pakistan IT market, standing unique in quality, power performance, reliability and maximum backup support.