Etisalat Manager (Corporate Communications) Ahmad Bin Ali said that Etisalat's sponsorship outlays will increase in the UAE as well as in the 14 markets overseas, including Pakistan, with social responsibility overriding commercial gain.
He said the companies that the Etisalat has established overseas in some 14 markets would be responsible for sponsorship of various events in those countries.
"Etisalat's sponsorship has been increasing in recent years, and we will continue to sponsor varied events, conferences, festivals, cultural activities, and others to achieve our social goals and not commercial gains", Gulf News reported.