Sandisk to cut prices to battle Apple's iPod

28 Aug, 2006

Sandisk Corp is expected to announce product enhancements and price cuts on Monday aimed at attracting interest in its digital music player, which competes with Apple Computer Inc's iPod, the Wall Street Journal said in a report that quoted Sandisk's CEO.
Sandisk, which holds the second-largest market share in digital music players behind Apple, plans to introduce a $249.99 MP3 player, the Sansa e280, with eight gigabytes of storage capacity.

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