Message from chief executive

11 Oct, 2006

I wish to thank millions of our satisfied consumers for posing confidence in Shandy-Cola. Succeeding in business in countries like Pakistan is very easy. Honesty, Quality, Availability and reasonable price are the pillars at which the success rests.
Quality of consumer products is one issue where the developing countries constantly lag behind.
Shandy-Cola has resolved to ensure maintenance and constant improvement of quality of the product. The "Will" of management to support the belief in quality is visible through latest equipment and machinery installed at our bottling units.
Best of the Human Resource has been made available to ensure constant improvement in quality.
Internal customers are equally important for Shandy-Cola, where entrepreneurial approach by each employee is encouraged. This has resulted in improving loyalty and sense of ownership amongst them.
Partnering with stakeholders has helped us to achieve big success of being top sellers of soft drinks of Pakistani origin.
It is hoped that Shandy-Cola will be accepted by foreign markets and find a respectable place in the world. Every Pakistani has the right to feel proud of Shandy-Cola's success because Shandy-Cola belongs to them.
VISION STATEMENT:
To be the innovative leaders in Thirst Quenching solutions, operating globally.
MISSION STATEMENT:
To serve the consumers through our vision, improving quality continuously using latest technology and processes, partnering with stakeholders, operating globally, with focus on micro markets at affordable price.
GOALS
1- Developing Brand of Shandy-Cola - fulfilling promise of delivering Value to the consumer through:
-- Quality,
-- Taste,
-- Delivery,
-- Nutritional value,
-- Affordability.
2- Remain market Leader in Pakistani Soft Drinks in Pakistan.
3- Penetrate to improve Market share compared to multinationals.
4- Enter Foreign Markets-Operate Globally.
5- Add line extensions & Diversify to meet the consumer's changing demands.
Drink Shandy It belongs to you.

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