Pakistan International Airlines and American Express Global Network Service on Friday have signed a Partnership Agreement to develop a series of Airline Co-Branded card products for their customers in Pakistan.
These cards, targeted at, and customised for different market segments, will offer customers access to PIA's Awards +Plus loyalty programme, allowing Card members to earn PIA Awards +Plus miles on every purchase.
In addition, Card members will enjoy a range of travel-related benefits, including access to PIA business class lounges, excess baggage allowance and other special promotions developed exclusively for Card members.
"This alliance with American Express is a very significant step in taking PIA's Frequent Flyer Programme to the next level, and the first of many initiatives that will be seen in the near future. PIA's Frequent Flyers are most valuable customers, and the PIA team has been engaged in developing a set of unique, innovative and exciting offerings that will exponentially increase the value of the programme for them. Tariq Kirmani, Chairman PIA hoped that PIA's corporate alliance with American Express shall go a long way in fostering long-lasting business ties between two entities and shall benefit valued customers of PIA & American Express both.
Internationally, American Express has introduced many highly acclaimed co-brand Partnerships with leading airlines around the world, including Delta Airlines, Air Canada, British Airways, KLM, Air France, Alitalia, Virgin Atlantic, South African Airlines, Singapore Airlines, Indian Airlines, Thai Airways and Qantas.
"PIA and American Express Co-Brand Partnership consistently strives to set the pace in the card industry by continuing to offer compelling reasons for high-spending, affluent customers to choose American Express Cards. Both the organisations share a wealth of experience in airline co-branding and mutually welcome the addition of Pakistan International Airlines to network of leading airline co-brand partners," said Kula Kulendran, American Express Senior Vice President, Global Network Services, Japan, Asia-Pacific and Australia.-PR