The Ad Club, Bombay this year will be hosting the most coveted advertising awards of the industry, the 40th ABBY Awards 2007 on March 3, 2007. Abby awards has now become an international event upon the inclusion of entries from South East Asian countries like Pakistan, Sri Lanka, Nepal, and Bangladesh, with the creation of a separate category each for entries.
The Abby Awards are a recognising excellence in advertising industry, and considered the Oscars of the Indian advertising industry. More than two thousand die-hard professionals from the advertising, marketing, media research, public relations and communication fraternity from the South East Asian countries attended the ABBY Awards last year.
I take this opportunity to welcome all my friends from Sri Lanka, Nepal, Bangladesh and Pakistan who are participating in this event and expanding the horizon, scope and span of the advertising industry. A special thanks to Jawwad Ahmed of Daily Business Recorder, the leading financial daily of Pakistan in popularising the ABBY there.