Message from CEO, Zee Telefilms; Advertising Club Past President (2001-2003)

03 Mar, 2007

To become relevant and mainstream, Indian advertising needs to emerge out of the mythical cocoon it has built for itself and become more accessible to audiences at large.
Therefore, my main goal has been to take this fine industry-specific event and popularise it so as to make it relevant, entertaining and interesting to larger and younger audiences. And my way of doing this was (alternately riled or praised) what was called the Bollywoodisation of the Abbys.

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