Professor Philip Kotler, world's top most marketing Guru's interaction with Pakistan's business community will prove to be a major breakthrough in the field of modern marketing in the country.
Sultan Tiwana, General Manager, Business & Sector Development Services of the Small and Medium Enterprise Development Authority (Smeda) stated this while addressing a press conference here on Monday.
Dr Fahim Raza Kibria, CEO Centre of Management and Marketing Excellence (Comme) also spoke on the occasion. Sultan Tiwana, while speaking on behalf of Smeda's CEO highlighted the significance of Dr Kotler's marketing concepts for SMEs of Pakistan. He said that the SMEs in Pakistan needed to fill in the knowledge gap with world's business community so as to gain international competitiveness.
He termed Kotler's attention to Pakistan a major breakthrough in this direction and hoped that the first-ever interactive workshop to be conducted by Dr Kotler himself for Pakistan will not only transform value added marketing knowledge to Pakistan but will also help divert world's attention towards Pakistani market. That is why the real marketing experts and business community consider Dr Kotler's interaction with Pakistan a historical event, he added.
Dr Fahim Raza Kibria, while giving a brief profile of Dr Philip Kotler said that Dr Kotler is a distinguished professor of international marketing at the Kellog School of Management at Northwester University, and has hailed by the Management Centre Europe as 'the world's foremost expert on the strategic practice of marketing'. Dr Kotler has provided consultancy services to many major US and foreign companies including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell and Motorola - in the areas of marketing strategy, planning, marketing organisation and international marketing.
"Holistic Marketing Paradigm" is a specially designed content in which Philip Kotler will be holding a live interactive session for the first time, not only on international and multinational brands but also the local brands operating in Pakistan. The seminar will teach you how to apply the dynamics of international marketing practices with relevance to Pakistani market and brands. It will develop a global mindset so that future leaders can address the challenges of global competition, he added.
The event will be conducted via video conferencing from Florida, USA, simultaneously in an interactive session in Karachi, Lahore and Islamabad and a captive audience in Quetta, Multan and Peshawar on April 27, 2007.