A jubilant Citibank credit card holder, Javed Butt, cruised away in a jazzy red Mercedes Benz SLK 200K compressor convertible coupe, in a ceremony conducted by the Citibank for its "Win your Dream Car" campaign.
"Win your Dream Car" was a simple and exciting promotion. It offered both new and existing customers a one-in-a-lifetime chance to become the owner of a Mercedes-Benz SLK 200 K compressor convertible coupe, as soon as they qualify for a new Citibank credit card or make a purchase using the card.
The campaign was launched last year on October 16, 2006. There were two ways to enter this draw; one sign up for a new credit card as well as on spend. On spending Rs 5,000, each customer was eligible to one entry in the lucky draw. Every additional Rs 5,000 was treated as a multiple entry. On the other hand, a new sign up had two categories; a Silver cardholder qualified for one entry in the lucky draw whereas a Gold cardholder got three entries.
The promotion expired on January 31, 2007 and lucky draw was conducted on February 15, 2007. Out of 1,042,000 entries, the winner was chosen through a transparent random selection process. Javed Butt from Multan, a Citi Clear Credit holder won the car, which was handed over to him on Friday, May 04, 2007.-PR