The Nestle Philosophy Good Food, Good Life

02 Aug, 2007

Since our founding, Health, Nutrition and Weliness have been central to the Nestlé vision. 140 years after Henri Nestlé, nutrition is, more than ever, the key to our company's future. Even as we enter the new millennium and adapt to the changing needs of our consumers, we remain loyal to Henri Nestle's ideals.
Our business is not just what we make, but the role these products play in making our customers' lives better. Indeed, consumers are at the heart of all that Nestlé's does. This philosophy is summed up in four words: Good Food, Good Life.
In our quest to become the world's leading Health, Nutrition and Weilness Company, we do everything we can to help people live more fulfilling lives.
Henri Nestlé's chose his own coat of arms to represent the company's philosophy: a bird's nest, with a mother feeding her young. The image represents our core values: care, family values, nutrition, healthy growth, safety and comfort. It is a guarantee of quality and a commitment to our responsibilities as a food company and experts in nutrition.
Over the years we have reaffirmed our commitment to Weilness, helping our consumers to live longer, healthier, and more productive lives, no matter their age, gender or socio-economic status.
Food and beverages play an increasingly important role in our lives. What people eat and drink and how they do it, affects how they live their lives. Moreover, each consumer's nutritional and social requirements are different. Nestlé is committed to provide products that go beyond taste and convenience, and integrate Health, Nutrition and Weliness, at every stage in life.
Our continuous vision is to provide consumers with relevant information to help them make healthier choices for themselves, and their families. We believe that by providing transparent and easy to understand nutrition information on all products, we can meet this vision.
To this end, we have devised the world's first global nutritional labelling system to help our consumers achieve a balanced diet: The Nestlé Nutritional Compass. It has been introduced across all Nestlé products and gives our consumers relevant information on nutritional content, as well as nutritional tips and contact information.
In the 140 years since conception we have been committed to nurturing people world-wide. We have expanded our business around the world from Nigeria to Australia and developed a wide range of products designed to suit every taste, need and cultural preference across the globe. We hope to cater to the specific needs of every consumer, to enable them to lead healthy, productive and enjoyable lives.
GOOD INGREDIENTS: Three vital ingredients lie at the heart of Nestlé and come together in our brands: our people, our research and development, and our commitment to quality. More than 250,000 dedicated people who make up the Nestlé family are our source of strength and energy. Realising this, we offer them constant professional development, and feel our cultural diversity is one of our greatest assets.
Today, we are one of the largest investors in food technology. R&D is the cornerstone of the Nestlé's guarantee of quality. We consider quality in three key dimensions: health, sensory pleasure, and social applicability. Thus we try to provide nutritious, tasty meals that offer value and are culturally relevant.
GOOD PRACTICES: As the world changes, we at Nestlé evolve and adapt to new circumstances and environments. Nevertheless our business practices are founded on certain tenets that reflect the basic ideas of fairness, honesty, and concern for people.
We are committed to following business principles in all countries, taking into account local legislation, cultural and religious practices. Nestlé's business objective is to manufacture and market the Company's products in such a way as to create value that can be sustained over the long-term for shareholders, employees, consumers, and business partners. We do not favour short-term profit at the expense of successful long-term business development.
We believe that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain areas, additional guidance to staff in the form of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the Organisation.
Nestlé is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and employees. Therefore, recruitment of the right people and ongoing training and development are crucial.
We also recognise that our consumers have a sincere and legitimate interest in the behaviour, beliefs and actions of the Company behind brands in which they place their trust, and that, without its consumers, the Company would not exist.
Our distinctive seal is recognised all over the world as a guarantee of quality and healthfulness. Today, we are the world's leading Food and Beverages Company, and also leaders in Health, Nutrition and Weliness. Therefore, we try to cater to all the nutritional needs of each member of a family, no matter where in the world they live.

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