Google and Yahoo are the top online brand names for US consumers, with MySpace a strong contender among young Internet users, a survey showed on Monday. The survey by JupiterResearch showed Google was a favourite online brand for 36 percent of those surveyed, compared with 32 percent for Yahoo.
But MySpace, the fast-growing social networking site, was cited as a favourite by 32 percent of those in the age group of 18 to 24. Among other key online brands, Amazon was cited by 20 percent of those surveyed, eBay by 18 percent, followed by Microsoft (11 percent), AOL (seven percent) and Apple (three percent).