Levi Strauss & Co has launched a new casual clothing brand called 'Levi Strauss Signature' which offers high-quality, fashionable jeans-wear at moderate prices to service the middle-income Pakistani consumers, says a Press Release.
The release said that with the addition of Levi Strauss Signature, the company now had a portfolio of three brands, including the Levi's and Dockers brands.
Speaking at a media briefing here on Friday, Levi Strauss Country Manager in Pakistan Babur Rafiq said, "our objective is to service a growing market in Pakistan for jeans-wear. Our product offer is a great value proposition with trendy, stylish and moderate pricing. In addition, the Signature brand stands for great LS & Co quality," the release added.
He said that Levi Strauss Signature brand was currently offered in the United States, Canada and Asia adding in Asia the brand was available in Japan, Korea, Taiwan, India, Singapore and now Pakistan.-PR