JS Bank Limited has launched its first two Bancassurance products in association with EFU Life Assurance Ltd. Inauguration ceremony was held at the head office of JS Bank, attended by senior management of both the organisations.
The products named 'PehlaQadam' and 'RoshanKal' have been launched as part of the newly set-up Wealth Management Business of the Bank and mark the beginning of a long-term strategic partnership between JS Bank and EFU Life. JS Bank will act as a distributor of the products while EFU Life will perform the insurance underwriting and investment management functions.
Both products are unit-linked insurance plans and hence offer attractive investment benefits to consumers. PehlaQadam is a child education plan which allows parents to save funds for the future educational needs of their children. RoshanKal on the other hand is a flexible investment plan that can be used as a multi-purpose financial planning tool.
Speaking at the launch ceremony, Mr Naveed Qazi, President & CEO of JS Bank said that with plans to establish a substantial number of branches during the current year, JS Bank is well geared to venture into wealth management. He said that in line with the service strategy of the Bank, the key selling points for these products would remain exceptional customer service and professionalism of the sales and service staff. With these objectives in mind, JS Bank will aim at becoming a leading player in the Bancassurance arena.
Taher G. Sachak, Managing Director of EFU Life Assurance Ltd said that as the leading life insurance company in bancassurance, EFU Life is very excited about its tie-up with JS Bank. Backed by the Bancassurance solutions of EFU Life such as innovative products, comprehensive system support and prompt client servicing.-PR