Business development expert, Farzoq Ahmad Chaudhry has said that effective communication is a key to business success. He was speaking to a batch of new women entrepreneurs at Women Business Incubation Centre (WBIC), established by the Small and Medium Enterprises Development Authority (Smeda) to promote entrepreneurship amongst women on Tuesday.
Farzoq, highlighted the art of an effective communication with the business clients both in oral and written form. He apprised the participants about the most appropriate formats of formal letter writing, emails, and the oral communication.
The women entrepreneurs, who participated in the training programme, expressed deep gratitude to Smeda for establishing WBIC and arranging such a useful training programme. They demanded to hold more training programmes of this nature.
Project Manager, Maimona Sattar informed the participants about facilities available with her centre. The WBIC management announced that the 6-day solo exhibition of Saira Bano Dastagir's Products has been extended for next two days and now the concluding ceremony of this exhibition would be held on February 28.