Asia mobile phones sales to exceed 400 million

24 Mar, 2008

Mobile phone sales in the Asia Pacific region excluding Japan is expected to grow an annual 10 percent to more than 400 million units in 2008, fuelled by China and India, an industry report said on Wednesday. Mobile phone sales in 2007 totalled 366 million units, IDC said in a report.
China and India, which together accounted for over 60 percent of regional demand, still offer much room for growth despite the huge jump in mobile phone users, it said. The mobile penetration rate in China and India, at 40 percent and 20 percent respectively, shows there is plenty of scope for expansion, the research firm said.
"The twin engines of this growth are India and the PRC (People's Republic of China), which together commanded more than 60 percent of shipments in the region," said IDC analyst Aloysius Choong. He said mobile phone sales in India should grow by 19 percent this year. On the vendor side, Finnish telecom giant Nokia remained the dominant leader with market share of over 50 percent last year, up from 42 percent in 2006, said IDC.
Trailing in second place was South Korea's Samsung with 12.1 percent, followed by Motorola at 8.3 percent, Sony Ericsson 6.9 percent and LG took fourth spot with 5.2 percent.
"Nokia is poised for continued success in the market, thanks to its strong brand, broad portfolio and uncompromising execution," said Melissa Chau, IDC's associate market analyst for personal systems research.

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