When Conde Nast launched its premium lifestyle magazine 'Vogue' in India last year, it carried a whopping 168 pages of advertisements of a total 400 pages.
Now, the publisher is preparing to launch its luxury men's magazine GQ and expects a similar rush of advertisers in Asia's third-largest economy, where rising incomes and growing literacy are boosting readership and revenues of magazines and newspapers. From specialist magazines on whisky, golf and parenting, to regional-language newspapers and financial dailies, new titles are coming thick and fast in one of the few markets in the world where advertising and readership for print media are expanding.