Sony top brand for tech-crazy Asians: survey

08 Sep, 2008

Japanese electronic giant Sony is Asia's favourite brand, according to a survey of Asian shoppers released on Sunday that was dominated by consumer technology firms.
Sony replaced Finnish phone maker Nokia as the region's top brand, ahead of another Japanese electronics firm Canon and US sportswear firm Nike, according to the survey by Media magazine and market researchers TNS. The appeal of technology across the region was highlighted by the presence in the top 20 of US firms Hewlett-Packard and Apple, South Korean giants Samsung and LG, as well as Japan's Panasonic, the survey found.

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