The Pakistan High Commission London is celebrating the 70th Independence Anniversary of Pakistan by giving the London’s emblematic red double-decker a Pakistani traditional look under the theme of “Emerging Pakistan”.

Under the campaign, the buses depicting the diverse culture of the country will carry brand Pakistan on the roads of Central London for four weeks.

The buses are clad in a beautiful blend of images of Pakistan’s immaculate splendour with its highest peaks, breathtaking landscapes, monuments representing ancient civilization, magnificent architecture and rich culture.

The bus wrapping campaign aims at projecting an everlasting positive image of the country and to attract the tourists to the unexplored heavenly beauty of Pakistan.

The impact will be greater as the moving buses decorated in Pakistani colours will be witnessed by millions of pedestrians, motorists and especially the tourists.

Syed Ibne Abbas, Pakistan High Commissioner to the UK said: "Pakistan branding on the iconic London buses is projecting the true image of Pakistan in London which is the hub of the foreign tourists. This publicity campaign showcases the beauty of Pakistan, its culture, landscape and people, and will help promote tourism in Pakistan in the most effective way. The recent social uplift and economic prosperity in Pakistan underpins the theme of the campaign i.e. ‘Emerging Pakistan’ as acknowledged by many independent international organisations.”