MySpace said on Monday it and online advertising technology company Auditude are working with Viacom Inc's MTV Networks to make money from video clips that its users put online. When people who use MySpace, the online social network owned by News Corp, post video clips online, Auditude's technology will let MTV run online ads beside them.
The arrangement lets MTV make money from video clips of shows that it owns the rights to, such as "The Daily Show With Jon Stewart," regardless of whether the people who upload the videos have permission to put them on the Internet. It is an alternative to the usual situation in which people post the clips online, only to have the videos' owners complain that it was without their permission.