"Diversifying markets for Pakistani products is an urgent need to accelerate the export growth of our products especially in view of the financial crunch in the traditional markets of US and Europe", said Syed Mohibullah Shah, Chief Executive Trade Development Authority of Pakistan (TDAP).
TDAP has identified new products and markets and has prepared briefs on increasing market share in diversified markets as part of its New Export Strategy. After its reorganisation TDAP is better equipped to follow up on measures for increasing market share of Pakistani products in new markets.
Starting next week Chief Executive TDAP will be conducting meetings with top exporting companies of Pakistan in all major sectors to discuss the strategy for taking delegations to these markets like Russia, East Asia, Australia, Africa and Canada.
It is encouraging that the export performance of last five months (July - November, 2008), shows an increase of 12.7 percent over the export figures of the same period of preceding year. However, these meetings are meant to keep up the momentum and compensate with higher market share in new markets for any slack in the upcoming months.-PR