UBL Fund Managers, a wholly owned subsidiary of United Bank Limited (UBL) and Pakistan's leading Asset Management Company, announced the successful deployment of its state-of-the-art Customer Relationship Management (CRM) solution at its Contact Center and Investment Centers across the country.
The CRM initiative is part of UBL Fund Managers commitment towards the expansion of its investment services platform and the enhancement of its customer service standards. UBL Fund Managers selected bearing point, a prominent name in I.T.
Consultancy and Solutions, to develop and deploy the customised CRM solution. The application links the UBL Funds' Contact Center and Investment Centers, enabling all relationship managers and customer service executives to share a unified view of the client's information.
Powerful features such as flexible data management and effective customer analysis, segmentation and profiling, allow the relationship managers to trace the lifecycle movement and development of clients so they can recommend customised investment strategies and solutions based on the clients' needs.
Expressing his views the Chief Executive, Mir Muhammad Ali, CFA said, "At UBL Fund Managers, our focus is to provide exceptional customer service to our clients and to set a high quality benchmark for the entire mutual funds industry. We are a customer-driven firm and are very clear about our commitment to our clients needs".
He added that "the new CRM solution will assist our relationship managers and contact center to better service the needs of clients by providing them with a one-window operation, resolving their queries and requests in record turn-around-time and enhancing their overall investment experience."-PR