Dell Inc unveiled its "luxury" Adamo laptop on Tuesday, calling it the worlds thinnest notebook as it seeks to compete in the high-end ultraportable market defined by Apple Incs MacBook Air. The sleek, aluminium-encased notebook is 0.65-inches thick and comes with a 13.4-inch screen and a 128-gigabyte solid-state drive. Shipping begins on Tuesday.
Starting at $1,999, the Adamo is positioned as Dells new high-end brand. Another configuration will sell for $2,699. The device comes packed in a clear case along with an optional branded sleeve or tote bag from designer luggage and handbag label Tumi.
The Adamo is meant "to make a design statement, to surprise people that this is a Dell," said marketing executive John New. Dell has been working to generate buzz for Adamo, Latin for "to fall in love with." Word of the PC began to leak late last year, and the company hosted an event in January in Las Vegas where it provided a fleeting glimpse of the laptop as it was held aloft by a model.
Apple helped launch the so-called ultraportable category last year with MacBook Air which, at 0.76 inches, previously laid claim to the title of worlds thinnest. The Adamo at 4 pounds is heavier than the Air, which weighs 3 pounds and is priced from $1,799. Most PC makers, including Lenovo Group, Hewlett Packard Co and Sony Corp also sell ultraportables.