· Market Share of Couples per Country 73.1 million Internet users, attributing to 49.2 percent of the SEA online population, are either married or in a live-in relationship in the month ending January 2012. Malaysia had the greatest market share with 53.0 percent share, followed closely by Indonesia at 52.4 percent share,while Vietnam concluded at 30.7 percent share. Philippines had the lowest share of divorced or separated audience at 1.0 percent, while Thailand was largest with 4.2 percent market share. Market Share of Couples per Country Month Ending January 2012 Source: Effective Measure SEA Countries Couples – Married or De Facto Single Other – Divorced or Separated Indonesia 52.4% 45.8% 1.7% Malaysia 53.0% 44.7% 2.2% Philippines 39.5% 59.4% 1.0% Thailand 50.0% 45.6% 4.2% Vietnam 30.7% 67.4% 1.8% With an encouraging 0.80 percent increase in unique browsers in the first week of February across SEA, advertisers and content producers looking to promote Valentine’s Day in the region may want to consider a stronger push online to optimize their campaign’s performance. Notes Information generated for this document is based on Effective Measure’s data on SEA’s online population in time specified. Advertisers used this targeted demographic data to increase reach and brand engagement. The SEA countries measured included Indonesia, Malaysia, Philippines, Thailand and Vietnam.