The global financial downturn will not have a direct effect on next year's World Cup in South Africa, but FIFA marketing director Thierry Weil said Sunday it will hamper sponsor activities at the monthlong tournament.
The governing body of world football showed a $184 million profit in 2008 despite the economic slowdown, thanks in part to marketing deals struck for the 2010 World Cup. "It would be wrong to say we will not be affected by the crisis because, at the end of the day, our partners, they will a little bit reduce their activities," Weil said. "So it will not affect us directly, but (it will) when it comes to activities and especially to activities like youth programs."
FIFA has six sponsor partners for both this year's Confederations Cup and next year's World Cup, and Weil noted that they bring children into the host country to help promote their products.
"In that regard, most probably they will only bring half from foreign countries and they will more activate locally," Weil said. "Which is actually a nice thing that local kids will get the right to be part of those programs, but that's the only ... affect we (will) have."
FIFA and the local organisers also spoke about accommodation issues facing visiting fans for next year's World Cup and the prospect of fan parks, areas away from stadiums where supporters without tickets or those in different cities can gather to watch World Cup matches on big-screen televisions.
About 450,000 fans are expected to travel to South Africa next year for the 32-team tournament played around the country, and reports are already surfacing that there will not be enough hotel rooms to house everyone. "We're looking at all forms of accommodation, hotel and non-hotel accommodation," said Jermaine Craig, a spokesman for the World Cup organising committee. "And certainly looking at a comprehensive solution on the accommodation front for next year."
Fan parks are also a key issue facing the local organising committee, especially considering that South Africa has one of the worst murder rates in the world with at least 50 people being killed a day.